Research

Meredith Corporation offers full-service research solutions that can provide the critical marketing intelligence your business requires. Whether it is ad effectiveness information, surveys, exclusive reader panels or custom research opportunities, Meredith can tap into our vast audience of loyal readers to provide you with unique insights that can help move your products.
VISTA Research

Available in select Meredith issues, VISTA measures advertising effectiveness based on total recall, brand association and advertising actions taken. Contact your Account Manager for more information on this valuable research tool.

Meredith Research Solutions Brochure

Learn about the numerous opportunities available to our clients that help measure effectiveness and provide valuable insights. Contact your Account Manager for more details.

Real Women Talking

Real Women Talking is Meredith’s private, invitation-only online community of 300 women managed by Communispace, a leading provider of online communities. Members provide qualitative insights on motivations, attitudes and preferences of women, as well as provide feedback on brand perceptions, ad copy persuasiveness and the customer shopping experience. Contact your Account Manager to learn how you can take advantage of this valuable research vehicle.

Gamma Factor

Meredith identifies a newly empowered segment of women whose strength comes from their far-reaching social networks. Gammas represent 55 million women, and Meredith brands provide the social currency they thrive on. Click below to learn more about this powerful group.
http://www.gammawomen.com/

Homesight: The Home Improvement Tracking Resource

HomeSight™is a revolutionary research tool providing real-time data on 700,000+ consumers engaged in two million+ home improvement projects. HomeSight™ monitors these consumers as they navigate through the purchase process, and reports on everything from product choices to information sources to media influences.
http://meredithhomesight.com/index.php

What Do Women Want?

In partnership with NBC Universal, this report uncovers what women really want and provides insights on women in key areas such as health, money, safety and life choices. Contact your Account Manager for more information.

Response Styles IV: Magazines—The Gateway to Direct Response Shopping

This proprietary study takes a closer look at how women buy direct by examining their response behavior, attitudes and preferences during the direct purchase process. Measuring actions taken across a wide variety of categories, this comprehensive study provides insight into the direct buying habits of consumers. For more information, contact your Account Manager.