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Learn MoreTraditional Home
Editorial Mission
Traditional is not a style, but a way of living.
Traditional Home inspires more than 4.6 million design lovers to reinterpret classic elegance in a thoroughly modern, personal way. From home, garden and green living to fashion, beauty, entertaining and travel,
Traditional Home is a celebration of quality, craftsmanship, authenticity and family-a trusted resource that respects the past, lives in the present and embraces products designed for the future.
Traditional Home-Timeless Design for Modern Living.
Circulation
Traditional Home is the largest and has remained the #1 selling upscale shelter title on the newsstand for the past 21 years. As the leader in circulation, readership and audience affluence, Traditional Home outperforms others in its category and reaches more than 4 million of your best prospects—readers who are inspired to buy.
Source: GfK MRI Spring 2011; December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
850,000
readership
4,630,000
frequency
8 times
median age
49 years
median household income
$80,819
own home
79%
median home value
$261,966
female/male ratio
82/18
Direct Buying Power
Traditional Home readers want the best of everything and have the means to purchase:
98% made a direct purchase (mail, phone or online) in the past year
96% took action as a result of reading an article/ad
85% visited a website mentioned in an ad
78% clipped/saved a company's website address
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