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Learn MoreSer Padres
Editorial Mission
Ser Padres provides the tools moms and dads need to raise healthy and happy children in the U.S. while celebrating our rich culture and heritage. Ser Padres' goal is to be the primary source of inspiration and information on family, home and health. Ser Padres is about family well being: bienestar familiar.
Circulation
Ser Padres is a controlled circulation title that focuses on this woman’s number one priority—her family. It's distribution strategy reflects her devotion to her children’s health and well-being. Almost 70% of Ser Padres’ issues are distributed in physician offices, by request, with the balance being distributed by OB/GYN offices, PTA’s and retail outlets.
Sources: Simmons Fall 2008 Adult Full Year NCS/NHCS, Publisher's Estimate; June 2008 BPA Statements
Audience Profile:
rate base
700,000
readership
3,444,000
frequency
8 times
median age
35 years
median household income
$37,742
median home value
$148,236
female/male ratio
72/28
Direct Buying Power
Ser Padres readers are responsive and ready to buy. In the last 12 months, 56% of Ser Padres readers are more likely to purchase via catalog, mail, phone or internet orders from an offer seen in a magazine.
62% of Ser Padres moms send for information on advertised products vs. 43% of Hispanic moms
56% of Ser Padres moms clip and save ads of interest vs 40% of Hispanic moms
84% of Ser Padres moms pass articles and ads onto others vs. 63% of Hispanic moms
Magazine Resources
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