SIPs Outdoor Living

Editorial Mission

Getaways, gathering spots, private sanctuaries. Lively colors, heady scents, cool blue water rippling in the breeze. Bringing the outside in and the indoors out.

Created for both the everyday and novice gardener and lover of the outdoors, our Outdoor Living titles feature 100% original editorial, detailed photography, and ingenious stories chock-full of information on how-to-do and where-to-find the right products and ideas for every outdoor project.

From traditional how-to's of planting to inspirational articles about creating beautiful outdoor living spaces, Better Homes and Gardens Special Interest Media has a title to meet every consumer's needs — and is perfect for your brand message.

Circulation

She's motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lavish lifestyle and create a luxurious outdoor oasis. Her home is a reflection of herself and she surrounds herself with beautiful things. She loves the sweet aroma of her floral garden and the sound of chirping birds resting on her deck railing. She's a buyer not a browser and she's confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen. While she may not be the person who lays the stone on her new patio, she's always involved. She's the BH&G SIP reader and your primary consumer.









Source: 2012 Home Enthusiast Panel;
Response Styles IV, Conducted by Research Solutions, Inc.