SIPs Home Design

Editorial Mission

Families grow, careers advance, kids leave for school. Rooms are added, walls knocked down, bedrooms become offices. Color is revisited, details are added, trends set the tone.

Each of our 20+ Home Design titles feature original editorial filled with fresh ideas, practical solutions and new products and resources. Our magazines showcase beautiful photography and stylish design for consumers who are in the process of, or planning enhancements to their homes.

Beyond our pages, our Home Design websites create an interactive, information filled experience for consumers to learn and explore.

From building a dream home or remodeling a kitchen or bath to creating elegant, comfortable living spaces, Better Homes and Gardens Special Interest Media has a title and/or website to meet every consumer's needs — and is perfect for your brand message.

Circulation

She's motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lavish lifestyle and create a luxurious home. Her home is a reflection of herself and she surrounds herself with beautiful things. She's a buyer not a browser and confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen. And while she might not be the person who lays the tile or sandblasts the walls, she's always involved. She's the BH&G SIP reader and your primary consumer.









Source: July 2010 Ipsos Mendelsohn;
Response Styles IV, Conducted by Research Solutions, Inc.