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Learn MoreSIPs Home Design
Editorial Mission
Families grow, careers advance, kids leave for school. Rooms are added, walls knocked down, bedrooms become offices. Color is revisited, details are added, trends set the tone.
Each of our 20+ Home Design titles feature original editorial filled with fresh ideas, practical solutions and new products and resources. Our magazines showcase beautiful photography and stylish design for consumers who are in the process of, or planning enhancements to their homes.
Beyond our pages, our Home Design websites create an interactive, information filled experience for consumers to learn and explore.
From building a dream home or remodeling a kitchen or bath to creating elegant, comfortable living spaces, Better Homes and Gardens Special Interest Media has a title and/or website to meet every consumer's needs — and is perfect for your brand message.
Circulation
She's motivated, sophisticated, creative and passionate. She's affluent and has the means to live a lavish lifestyle and create a luxurious home. Her home is a reflection of herself and she surrounds herself with beautiful things. She's a buyer not a browser and confident about the decisions she makes. Never casual about her projects, she reads up, digs in and makes things happen. And while she might not be the person who lays the tile or sandblasts the walls, she's always involved. She's the BH&G SIP reader and your primary consumer.
Audience Profile:
median age
50 years
median household income
$66,236
own home
86%
median home value
$233,033
plan to purchase building/remodeling products in the next year
68%
female/male ratio
92/8
Strategic Marketing Solutions
Better Homes and Gardens Special Interest Media brings a deep understanding of both our subject areas and consumer behavior. We deliver passionate consumers actively pursuing specific lifestyle interests, and serve these consumers' particular and immediate needs through a variety of targeted, specialized marketing programs.
Our vast portfolio of marketing capabilities allows you to connect with these "on-demand" readers in highly targeted and focused environments via:
- Magazine sponsorship opportunities
- Online sponsorship opportunities
- Integrated marketing opportunities
- Consumer education
- Research insights
- Direct marketing
- Consumer resource center
- Lead management and analysis
At the end of the day, we reach the right consumer, in the right place, at the right time. Thus delivering your primary customer — action-oriented, high-value, in-market consumers.
Magazine Resources
- Download Ad Specifications
- Download Fact Sheet
- Download Rate Card
- View BHG SIP Media Kit
- E-mail This Page
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