SIPs Health & Wellness

Editorial Mission

Diabetic Living® is the only lifestyle magazine that demonstrates how to live fully each and every day while managing diabetes. Diabetic Living addresses a variety of health concerns for people with diabetes. Each issue offers delicious diabetes-friendly recipes tested and tasted by the Better Homes and Gardens® Test Kitchen, weight-loss strategies, blood glucose monitoring tips, medication information based on standards of medical care, wise words from inspirational people living with diabetes, and a sense of community for readers who want to take responsibility for their diabetes. Guided by our independent Advisory Board of nationally recognized health professionals, Diabetic Living features an upbeat message and action-oriented content inspiring and empowering readers.

Circulation

She's the "gatekeeper" for her family's well-being. The health and wellness of those she loves and cares for is of utmost importance; and she always wants to be in the know about the best health information and innovations. No matter what she is doing, she is always aware of the importance of a healthy lifestyle for her and her family. She holds this near and dear when shopping for groceries and household items, planning vacations and designing and decorating her living space. She's the BH&G SIP reader and your primary consumer.









Source: 2011 GfK MRI Diabetic Living Subscriber Study; October 2010 Diabetic Living Online Reader Survey