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Editorial Mission
Parents is a celebration of today’s mother: the woman who understands that taking care of her family also means taking care of herself. With breakthrough content that informs, inspires and entertains, Parents is for every woman who lives and parents in her own authentic way.
Circulation
Parents is read by more moms and dads than any other magazine in the parenthood category and is the top choice on newsstands. It is unsurpassed in both circulation and readership among its competitors, proving its strength and vitality in the market.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
2,200,000
readership
15,456,000
frequency
12 times
median age
34 years
median household income
$61,502
own home
62%
median home value
$192,928
female/male ratio
83/17
Direct Buying Power
Parents delivers targeted consumers who are in the life stage to buy:
97% made a direct purchase (mail, phone or online) in the past year
96% took action as a result of reading an article/ad
83% visited a website mentioned in an ad
53% purchased products/services they saw in Parents
52% told someone else, becoming a word-of-mouth brand advocate
Magazine Resources
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