Midwest Living

Editorial Mission

Midwest Living is the leading lifestyle brand that explores the region, savors its unique flavors and celebrates the people who make the Midwest shine. The exploration unfolds with an insider's view of the hidden gems of the Midwest: places to go, things to see and do, all through the eyes of Midwesterners. Food and cooking are true passions of the Midwest Living reader. Each issue offers sweet and savory recipes, tested for flavor, prepared with indigenous ingredients and photographed in mouthwatering splendor. Midwest Living delivers over 3 million* active Midwesterners who love where they live and come to the brand to enhance their lives. We celebrate their accomplishments, their spirit and their commitment to a better tomorrow.

Circulation

Midwest Living serves the nation's second largest region as the only magazine that is relevant to the lifestyles and tastes of Midwesterners. With a growing readership of over 4 million, Midwest Living helps you connect with a powerful audience of consumers who have among the highest discretionary incomes of any region in the country.






Source: GfK MRI Spring 2011; December 2010 ABC Statements; 
Response Styles IV, Conducted by Research Solutions, Inc..