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Learn MoreFitness
Editorial Mission
Fitness delivers strategies and tools that help women make little changes to achieve big success. The brand empowers women to embrace fitness as a lifestyle—not an age or dress size—and to change the conversation from “skinny” to “healthy.”
Circulation
Fitness reaches 7.3 million active, involved adult readers each month. Fitness' message and commitment to wellness resonates with our readers and is proven by six rate base increases since 1999—from 1 million to 1.5 million—the largest growth within the category.
Source: Gfk MRI Spring 2011; December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,500,000
readership
7,398,000
frequency
10 times
median age
36 years
median household income
$65,834
own home
66%
median home value
$189,978
female/male ratio
74/26
Direct Buying Power
This audience of driven, empowered readers responds to the magazine it trusts:
98% made a direct purchase (mail, phone or online) in the past year
94% took action as a result of reading an article/ad
80% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in Fitness
Magazine Resources
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