EatingWell




Editorial Mission

EatingWell delivers the inspiration and information people need to make healthy eating a way of life. We speak to a new generation of intelligent, demanding consumers who are passionate about both their food and their health. Our readers understand the intimate links between good food and wellness, vitality and happiness. They make health and flavor a priority in their lives and EatingWell helps them do so. At a time when food is at the center of society-wide controversy and health concerns, EatingWell serves up authoritative, science-based advice on how to shop, cook and eat confidently, and provides delicious answers to the daily question, "What's for dinner tonight?"


EatingWell is Where Good Taste Meets Good Health.




Circulation

EatingWell has built a core audience of loyal subscribers and faithful newsstand buyers who are passionate about good food, creative cooking, nutritional health and vitality. Rate base is at 500,000 in 2012, up from 150,000 in 2004. Continued strategic growth is projected with an emphasis on quality sources. 







Sources: GfK MRI Fall 2010, Publisher-Defined Prototype

December 2010 ABC Statements; 2007 Subscriber Study