American Baby

Editorial Mission

Life changes completely when a woman learns she’s going to become a mom. From the moment she enters this uncharted territory through every exciting stage along the way, she needs guidance and support.

That’s what she gets from American Baby—the leading resource for the expecting woman and the new mom. It’s the first place she turns for information about her baby and herself on her incredible journey through motherhood.

Circulation

With a circulation of 2 million and a total readership of over 6 million, American Baby is the leader by far in its category. With over 200,000 new subscription requests each month and no “free renewals,” your message always reaches a fresh audience that is ready to buy. Delivering to both expectant and new moms, American Baby is distributed in all the right places, at just the right times—at home, inside OB/GYN offices or through American Baby Alliance.






Source: MRI Fall 2009; June 2009 BPA Statements;
Response Styles IV, Conducted by Research Solutions, Inc.